Want to generate better ads? Here’s how AI can help!

Introduction

Advertising is an important part of doing business in the modern world, and as the world becomes more digital, companies are looking for new technologies to improve their advertising campaigns. AI-powered creative analytics platforms and generative AI-powered creative output platforms are two examples of these kinds of technologies. Together, these two technologies are changing the way ads are made, and their effects will only get bigger in the years to come.

In this article, we’ll look at how AI-powered creative analytics and generative AI platforms are changing the advertising business. We’ll talk about the pros and cons of these technologies as well as how they might change the business. So, let’s dive in!

How AI-powered creative analytics platforms and generative AI creative production platforms are working together to change the advertising business

Creative analytics tools that are powered by AI

AI-powered creative analytics platforms are software programs that use artificial intelligence to analyze creative data to help businesses make better choices about their advertising campaigns. These platforms can look at a huge amount of data in real time and tell businesses what works and what doesn’t in their creatives based on their campaign data.

AI-powered creative analytics platforms are changing the advertising business in the following ways:

  • Personalized advertising: With the help of AI, businesses can make personalized ads that are based on specific campaigns, ad sets, ad types, etc. This makes sure that the ads are more useful, interesting, and good at getting people to buy.
  • Real-time analysis: Creative analytics platforms that are powered by AI can look at data in real time and give businesses instant feedback on how well their advertising campaigns are doing. This means that businesses can make quick changes and improvements to their efforts to make sure they always get the best results.
  • Increased ROI: AI-powered creative analytics tools can help businesses spend their advertising money more wisely by giving them information about what works and what doesn’t. This cuts down on waste and increases ROI.

Generative AI platforms for creative creation

Generative AI creative output platforms are software programs that use artificial intelligence to make original images, videos, and text. These platforms can look at a huge amount of data, such as consumer behavior and tastes, to make content that is highly relevant to the target audience and interesting to them.

Here are some ways that generative AI creative production tools are changing the advertising industry:

  • Speed and efficiency: Businesses can make high-quality content in a fraction of the time it would take to do it by hand with the help of creative AI. This lets businesses make more content faster, so they can be more flexible and quick to respond to what their target audience wants.
  • Cost savings: Generative AI creative production platforms can help businesses save money on hiring designers, writers, and other creative pros by automating the content creation process. This makes it easy for businesses of all sizes to make high-quality content that speaks to their target audience.
  • Personalization: Generative AI creative production platforms can make custom content that is based on what the target audience likes and how they act. This makes sure that the material is more useful and interesting, which leads to more engagement and sales.

Creative analytics powered by AI and generative AI creative production tools work well together.

AI-powered creative analytics and generative AI creative output platforms are both powerful technologies, but they are at their best when used together. Businesses can make advertising campaigns that are highly personalized, interesting, and successful by combining the insights from AI-powered creative analytics platforms with the content made by AI-powered creative production platforms.

Here are a few ways that collaboration can benefit the advertising industry, which is changing due to AI-powered creative analytics and generative AI creative production platforms.

  • Enhanced personalization: When AI-powered creative analytics platforms and generative AI creative production platforms are used together, businesses can make advertising campaigns that are more tailored to their target audience and connect with them on a deeper level. The analytics platforms can generate a data driven creative script and the generative AI platforms can use that information to make custom content.
  • Improved efficiency: Businesses can make advertising campaigns that are very efficient and successful by automating the process of creating content and analyzing data in real time. This saves time and money and also makes sure that the advertising campaigns are always set up to have the most effect.
  • Better targeting: AI-powered creative analytics tools can give businesses information about which creative elements resonate well with their audiences, which lets them make advertising campaigns that are very targeted. When combined with material made by generative AI creative production platforms, businesses can build ads that are highly relevant, interesting, and get people to interact with them.

The advertising industry is always changing, and generative AI creative production tools like Piggy Magic and AI-powered creative analytics like Alison.ai are at the forefront of this change. These technologies are changing the way we think about advertising because they give businesses information about how people act and what they like, and they let them make advertising efforts that are highly personalized and interesting.

Conclusion

Even though there are some challenges with using AI in ads, the benefits are much greater than the challenges. As AI technology keeps getting better, we can expect to see even more advanced AI-powered creative analytics and generative AI creative production tools that can create highly targeted and effective advertising campaigns. AI is paving the way for a bright future in advertising.

Ellad Kushnir Matarasso

Ellad Kushnir Matarasso is Alison.ai's Director of Growth and brings over 15 years of business development and marketing experience. Previously to working at Alison, he was Advertising Director at Taboola, Country Manager at VidMob, and Director of Clients at Quality Score. Ellad holds an MA in Communications from Tel Aviv University and a BA in Media and Management with a focus on digital marketing from the College of Management in Israel.

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